Managing the creation and deployment of a large-scale catalog project can be daunting. With decades of experience in catalog development and measurement, we make the entire process easy and affordable. As a turn-key service, we manage the ideation, design, development, and execution of your entire catalog project. Alternatively, we can easily work with your staff to provide expertise for just those processes in which you require outside assistance.

Who are you targeting? How should your brand be conveyed? We assist in developing the entire strategic plan for your catalog campaign. By focusing on your short- and mid-term business needs, our team ensures your catalog will support your overall stategic goals.

We further aid in the product selection process by employing our sense of the market and managing your SKUs, price points, and gross margins.

We manage your customer file and the acquisition of prospect names to achieve your ultimate sales goals. Our relationships with major direct-mail list brokers and marketing databases give your business the exposure it needs. Our team develops catalog mail plans and manages the entire campaign to achieve your goals: short-term profits, top-line growth, new customer generation, and more. We employ lifetime-value analysis to inform your customer file growth strategy.

You’ve mailed your catalog and generated orders. Now what? We provide extensive merchandise and marketing reporting to ensure that you understand the lessons learned from past catalog mailings and use them appropriately for planning the next project. We produce catalog analyses at a high level to make strategic decisions and drill down to the page, category, product, customer segment, and rented list levels to make tactical decisions.

Great copywriting is expensive and time-consuming. We make is easy and affordable to deliver a powerful and consistent message to your customers with our professional copywriting services.

We understand direct marketing catalog design. It’s important that your catalog supports your brand; but it’s just as important that the catalog supports your business. We know what type of photography generates sales. Your catalog will deliver the right combination of product density and image building.