Internet Marketing
- Site Audit
Concept & Scripting
Talent & Location Management
Video Production, Editing, Formatting
Hosting, Player Placement, Analytics, & Reporting
Site Audit
We carefully examine your website for vital elements needed to promote your products or services using video. We understand what the player should look like and where is it best positioned in the context of page design. We recommend placement for testing against static images and the best image to use to prompt playing. The size of the video image and the length of the video is also considered and mapped out before video concept and scripting begins.
Concept & Scripting
We do all the research necessary to recommend the key features and attributes of your products or services to promote with video. We ensure that those important points are conveyed in a manner consistent with the voice of your brand. Once you approve the concept, we write the script, subject to your approval.
Talent & Location Management
We arrange the location, environment, props and talent profile (voice over or acting) that is best suited for the video concept and budget. Video samples from our diverse selection of actors are accessible for your review. Once approved, we take care of the rest: permissions, scheduling and any other production coordination necessary to shoot and edit your video within the time frame needed.
Video Production, Editing, Formatting
"Action!"
Production, on location or on site, is now underway. A rough digital version of the first few scenes is transmitted to you for review. Once approved, we shoot several variations, which will be used in the editing process. You may have multiple uses for a video so we edit according to length, message and web site placement. A final, edited version is now ready for placement on your web site.
Hosting, Player Placement, Analytics & Reporting
We host your video on our own servers so no interruption of your site will ever happen. Code is loaded to transaction points to track exactly what viewers did when they arrived or left the video, including: if and where they stopped, at what point did the viewer move to the shopping cart and where the conversion to sale took place. These actions are consolidated into weekly reporting to cultivate the power of online video.