SERVICES
Internet Marketing
- Search Engine Pay-Per-Click Advertising
- Email Contact Strategy & Execution
- Search Engine Optimization
- Social Media Strategy & Execution
- Website Design & Development
- Tracking & Analysis
- QR Codes
- Mobile Website Optimization
- Spanish Website Conversion
New customer acquisition is not only about finding buyers. It’s about discovering new customers with the most value to your business. We target your online advertising campaign to connect your brand with those most ready to purchase and most likely to come back. Through a tightly measured search engine marketing strategy, your company will establish new relationships with the customers you’ve been looking for. Our team of qualified search engine professionals will put your business on the right path to converting prospects to buyers at a reasonable cost. Get in the game - the smart way!
We understand the right methods and best practices surrounding email marketing. With several thousand successful email campaigns in our portfolio, we have developed our own rules for exciting a purchase from your best customers. Send the right message to the right customers at the right time; incremental sales will follow!
Let us do it all: we will design the campaigns and creative, manage your e-mail house file, pull the trigger and report the results!
Optimize your website to drive more highly-converting traffic to your product and category pages. We only use 100% white-hat techniques for search optimization, and our ethical SEO approach always adheres to the SEO and webmaster guidelines published by the major search engines.
Results through simplicitySearch engine optimization (SEO) is not only one of the easiest things you can do to drive traffic to your website, it's also one of the most cost effective. Arlotta's search team has years of experience optimizing and driving traffic to large and mid-sized eCommerce websites.
There are a lot of ways to increase search traffic on your website, including:
- Auditing your current site for search engine friendliness
- Creating navigation paths that enable search crawlers to find all your content
- Adding particular web copy & keywords to your page titles, meta tags, and link text
- Rewriting URLs, so that the search engines can index all of your pages
- Analytics on search performance
- Ongoing analysis of long-tail search referrals to help grow a bigger base of long-term, sustainable traffic
You can be confident in the Arlotta approach, because 100% of our work adheres to the webmaster and SEO guidelines established by the major search engines. This means that traffic to your site grows as a result of the high quality content you've published, not because of some search engine "trick" that could cause your site to be penalized and lose traffic.
Many sites are employing agencies that do not adhere to such strict quality guidelines. You can request a thorough SEO audit of your website. Even if you already use a search engine marketing firm or have someone on staff who works on your SEO, you can take advantage of an SEO audit of their work. SEO Audits can be done anonymously or in conjunction with your in-house SEO team.
Social media is a key part of any company’s marketing mix and, in the last few years, has moved from a niche to mainstream vehicle to communicate and connect with your customers.
Before setting the path for your social media future, We will determine what you are doing well and identify where (and with whom) you could be doing better. We will seek out and engage with members of your target audience, gaining you followers and recognition as a contributing industry expert.
Our social media services include social media analyses; strategy; platform selection; implementation; monitoring; competitor analysis; community analysis; content creation and daily posting, tweeting and monitoring.
While a strong and active social media presence is essential, you can’t (and shouldn’t be) all things to all people. When looking at which social media platforms are most appropriate, we will work with you to determine both whom you want to target and which sites they use. Whether you have a strong, pre-existing online presence or are starting from scratch, we will ensure that your branding, information and messaging is consistent and correct across the social media board.
By finding a way to make users more than just consumers, we will build buzz for your brand and ensure you a more loyal, informed and engaged following.
For more than 9 years, our process has efficiently and effectively created websites that accurately portray “voice” and brand while accomplishing identified business goals and objectives. From small-scale to enterprise level eCommerce platforms, our creative and programming staff have the knowledge and skill sets to help build the optimal website to help propel your business forward.
Our website design and development services hinges on the following process, honed over the past 9 years and through the launch of more than 200 websites.
Phase I: Explore / Strategy Development
During the Explore and Strategy Development phase, our team identifies key user types and behaviors, necessary activities and actions, content hierarchy, functional requirements, and a visual design strategy.
Phase II: Custom Design
During the Custom Design phase, we execute strategies developed in Phase I, culminating into a series of visual designs for review and revision. Upon approval, we move into Phase III – Development.
Phase III: Development
Using approved designs along with finalized technical and functional requirements, we move into development. Our staff consists of experts in the following programming disciplines: XHTML, DHTML, Java, CSS, PhP, Flash and MySql. Development staff work closely with our creative and marketing staff making sure each page, process and functionality is accurately executed.
Phase IV: Testing / Training
The development process culminates into a Beta version of the website, only accessible through provided access to our development server. Comprehensive browser and use-case testing helps identify any adjustments that may be necessary. If the website is equipped with a Content Management System (CMS), training will be administered.
Phase V: Final Delivery & Launch
Upon successful completion of Phase IV, final hosting, domain and old website considerations are made before taking your website live.
Understanding your customers’ behavior is the best way to improve sales. We implement industry-leading tools on your website and provide frequent reports to analyze your traffic, site design, shopping carts, and sales conversions. By capturing the appropriate metrics, we are able to develop measurable recommendations to improve sales, navigation, and customer experience.
QR codes are a strategic and interactive way to link offline messaging to expanded online media. As an emerging technology that connects people to Web content through bar codes scanned by mobile devices, QR codes are typically seen in catalogs, sale tags or other printed material. Users are directed, through the code, to a mobile ready website where they may purchase a product, access special offers, coupons or other supporting information or other. Often times, the code will point to a webpage that includes links that allow the user to call, email or map the directions for a business with the touch of a button.
The QR code scanner is now available for just about every mobile device capable of taking a picture. Although considered an emerging technology, recent surveys found that 65% of smartphone users had previously seen a QR code and of those, 50% scanned the code.
We've heard for some years now that mobile technology is projected to outpace desktop computing. It could be argued that time is now.
In a recent report released by google:
79% use to help with shopping
70% use smart-phones to help with shopping in store
- 54% to find a retailer
- 49% compare prices
- 48% get promotions and coupons
- 44% read reviews and product info
- 34% search in-store inventory
74% make a purchase based on smartphone search
- 76% purchase in store
- 59% purchase on PC's
- 35% purchase on smart-phones
95% search for local information (one of most popular activities)
- 88% take action the same day
- 61% call a business
- 59% visit a business
71% search because of an ad
- 43% search after seeing a TV ad
- 17% search after seeing a mobile ad
82% notice mobile advertising
- 42% click on mobile ads
- 35% visit advertisers site
- 49% make a purchase
- 27% call the business
39% people use smart phones while going to bathroom
33% while watching TV
22% while reading the newspaper
81% browse the internet with smartphone
As astounding as these numbers are, 79% of businesses still do not have a mobile ready website. Arlotta Multimedia will help your business strategize, design, develop and deploy an effective mobile strategy for your business.
Helena Escalante is the President of MarketingEspañol. She brings 20 years of experience, divided among the private and public sectors both in Mexico and the United States. The goal of her professional career and her company has always been to help business executives find the right business partners, establish successful marketing strategies for their products and
services, and increase their sales. She has great knowledge in the realm of multicultural marketing, advertising, public relations and communications, and she has focused on creating a positive presence in the Spanish-speaking world for her clients. In this fashion, companies acquire an important market share within their niche in the Hispanic marketplace as they tap into the unparalleled purchasing power of the Spanish–speaking market in the United States, Latin America and Spain. Couple this with the fact that she is also well-versed in the latest technology used for marketing and advertising (she has 20,000 Twitter followers!) and you have a winning combination to create a tailored, successful synergy for your products or services in the Spanish-speaking world.
Helena had the honor of being selected to serve as the official interpreter for the President of Mexico during his visit with the Texas Governor, as well as numerous other times in which she has been selected to accompany and serve as language and culture consultant for numerous United States and foreign governors (including Arnold Schwarzenegger), diplomats, government officials, and other high-profile international executives. She is not only bilingual but bicultural and has successfully merged her love of entrepreneurship, foreign languages and marketing to serve her clients.
