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New turnkey video service for web optimized to drive online sales
As retailers focus on strategies that quickly drive the most sales and in-house departments becoming leaner, new service fills need that drives measurable conversion.
AUSTIN, Texas – March 5, 2009 – Arlotta Multi-Channel Marketing, internet advertising and direct marketing agency today announced the launch of a turnkey, video web service focused on driving SEO benefits and sales conversions for its retail clients. The program is designed to provide a simple, affordable, one-stop solution for time- and budget-strapped e-commerce merchants who are looking for ways to boost internet sales. Arlotta's five-step program includes concept development, scripting, production, website player implementation and video analytics.
The company is responding to increasing demand for video by e-commerce merchants. According to Accustream I-media Research, more merchants are using video streams to promote sellable features of products and services, driving a significant rise in consumer views. While marketing teams are strapped to do more with less, Arlotta’s turnkey program enables e-commerce merchants to quickly and efficiently outsource for the best video results.
“Wider distribution of speedier broadband connectivity is enabling more consumers to use video when making purchasing decisions,” states Arlotta’s CEO and founder, John Arlotta. “It’s our job as direct marketers to harness this and provide an easy, strategic video solution for our e-commerce clients. Our clients' conversion rates have been impressive, and this supports our concept that the right video in the right place will promote sales for other retailers, as well."
Arlotta believes it is the first video provider with a direct marketing prospective and can prove, through integrated analytics, that its video drives online sales. The analytics provided are so precise, a retailer can see exactly which parts of the video help conversion the most.
“Retailers have it tough, and they must prioritize based on what will drive their bottom line – quickly, and affordably.” Arlotta says. Video is proven to drive online sales, and our turnkey solution is a timely answer for retailers that will drive real results.”
Arlotta's Austin-based video production unit takes advantage of this centrally located, burgeoning film industry, and is led by veteran video producer and entrepreneur, Johnny Stevens. "The combined expertise of our marketing approach with our Austin team's 30-year experience in moviemaking gives our clients an edge at a time when they need it most," said Arlotta.
About Arlotta Multi-Channel Marketing:
Arlotta Multi-Channel Marketing specializes in internet marketing, direct mail, catalogs and creative services.
For More Information about Turnkey Video Web Services or Arlotta Internet Advertising and Direct Marketing please visit: http://www.arlottamcm.com/video-web.html or contact Jeff Sands at 800.990.2808.
CONTACT:
John Arlotta
800.880.2808
john@arlottamcm.com