Internet Marketing
- Site Audit
Concept & Scripting
Talent & Location Management
Video Production, Editing, Formatting
Hosting, Player Placement, Analytics, & Reporting
Because video converts higher than static images, online video promotion is here to stay. It is not a question of “if” you will need video to compete, it’s a question of "when". ArlottaMCM can make “when, now” with our turnkey, vertical and cost efficient service. Our network of world-class video artists, directors and talent spans wide, and our years of marketing experience separate us from the pack. See our easy, five-step program and call for a price quote today. You will not believe the value we provide!
“Video provides a rich medium designed to drive awareness and engagement, to
entertain, and to deliver advertising impressions in a format more targeted,
focused and familiar to customers.” Web Analytics Demystified.com.
“Conversion doubles when product videos are available.”
Dave Witzig. Senior Director, Online Marketing, Shop NBC
“23% of web retailers are using online video and 35% plan on adding video in
2008.” Scene7 / Adobe Systems
“Accustream iMedia Research has pegged streaming video advertising as growing
39% annually - and increasing. The streaming video advertising market was estimated at $1.3 Billion in 2007.
Improvements cited by Internet Retailers using web 2.0 technology (video, flash, etc.):
63% Increased clicks
60% Increased conversion rate
47% Increased revenue
36% Reduced abandonment
30% Increased repeat purchases
28% Increased average order size
Scene7 / Adobe Systems
“Product videos are the most productive generator of all web video.”
Dave Witzig. Senior Director, Online Marketing, Shop NBC
“We're seeing exciting things with video... customer have more control over what they view and video keeps exploding with new uses.”
Sarah Gallagher, Senior Manage of Interactive Marketing, The North Face.
“When applied properly, online video can be incredibly valuable.”
Sucharita Mulpuru, Forrester Research Inc.
“Ice.com (a web-only jewelry retailer) has experienced a 40% rise in conversion rates on products highlighted in online videos. Showing producs on models in videos has reduced our return rate on some products by 24%.”
Mayer Gniwisch, President Ice.com
“Video is the way people want to receive content. Millennials (Americans born between 1980 and 1995) especially want to see videos of what they are buying.”
Phil Schoonover.
“Pew Internet Life Study reported that 57% of adult internet users are viewing videos online and 19% are doing so daily. These numbers jumped to 76% and 31% in the 18-29 year old demographic.”